WEST PALM BEACH, FL — Today, Lois Frankel’s campaign for Congress released new polling showing her up 10 point against her opponent, Adam Hasner, 47% to 37%. This is the first poll since Hasner abandoned West Palm Beach broadcast television.
Frankel demonstrates strength in the poll and is clearly better-liked and better-known in the 22nd District.
Hasner has little time remaining to overcome the Democratic leanings of the district, the poll shows. To win the election, Hasner would need to outperform Romney by 8 points in order to win. He is currently underperforming Romney by 6 points.
Click here for a PDF copy of the polling memo from Anzalone Liszt Research.
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MEMO
To: Interested Parties
Fr: Jeff Liszt / Molly Murphy, Anzalone Liszt Research
Re: Summary of Polling Results in FL CD-22
Lois Frankel holds a 10-point lead over Adam Hasner heading into the final two weeks of the campaign. Hasner is running out of time and resources to change the dynamics of the race – Frankel remains better-known and more popular in a district that continues to lean Democratic in the generic ballot and Presidential race.
There has been very little reliable polling released in this race (live-dialed including cellphones as opposed to robo-polling with no cell interviews). This is the first poll since Hasner abandoned West Palm Beach County broadcast television. With Frankel communicating on broadcast television in West Palm, and Hasner limited to cable, it will be extremely difficult for him to close the gap (Hasner has a tiny broadcast buy in Miami – about 1/90th the size of the Presidential buys there).
Lois Frankel leads Hasner by 10 points, and is ahead in both counties
- Frankel leads Hasner 47% to 37%. Frankel has held a consistent lead of 8-10 points since August, and Hasner has been unable to close the gap.
- The district is divided fairly evenly between Broward and Palm Beach counties, and Frankel leads in both. In Palm Beach County, she leads Hasner 48% to 38%. In Broward County she leads 46% to 35%.
Frankel has higher name-identification and better popularity than Hasner
- Frankel’s name identification (61%) is nearly 20 points higher than Hasner’s (43%). And Frankel’s favorable rating is 37%, while Hasner’s is just 24%.
- This is a difficult and expensive district in which to communicate, and Hasner has a lot of ground to make up – especially considering that he has been forced to go dark in the West Palm Beach media market.
Hasner has little time remaining to overcome the Democratic leanings of the district
- Obama leads Romney 50% to 43% in this district, and the district, and voters prefer a Democrat on the generic ballot by a 45% to 38% margin.
- Hasner would need to outperform Romney by 8 points in order to win. Right now he’s underperforming Romney by 6 points.
